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Agency Evaluation AI SEO Fundamentals AI SEO Specialist AI Tool Comparison Choosing A Provider Content Planning DIY vs Managed Getting Started Initial Site Assessment Keyword Research Steps Link Building Add‑On Local Citation Service Local Expert Criteria Local SEO Pricing Measuring Success Monthly Budgeting Monthly Managed Plan One‑Time Audit Package Performance Metrics Reputation Checks ROI Calculation Self Audit Guide SEO Costs Service Packages Setting Up Google Business Technical SEO Checklist

Is local SEO free?

Is local SEO free? Yes to start, but DIY costs 10-40 hours monthly. See real local SEO pricing, free tools, and when hiring an agency saves you money.

The search brief

What changed in Google and AI search this month — and what it means for a business like yours. Short, plain-English, no hype.

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