Infrastructure
Technical SEO
Technical SEO is the infrastructure work that makes your site readable to machines: crawlability, indexation, structured data, site speed, and — increasingly critical — access for the AI crawlers that feed ChatGPT, Perplexity, and other answer engines.
Why it matters
You can't be the answer if the machines can't read you.
A surprising number of business sites block AI crawlers by accident — a default robots.txt rule, a CDN setting, a JavaScript wall that renders nothing for bots. To an answer engine, that site is a rumor it can't verify.
Technical SEO is where we start every engagement: it's the layer everything else depends on, and its failures are usually silent. No error emails, no warnings — just absence from the answers.
Scope
What technical SEO covers
- Crawl and indexation audit — what engines can and can't reach
- AI crawler access: GPTBot, ClaudeBot, PerplexityBot, Google-Extended
- Structured data implementation — Organization, LocalBusiness, Service, FAQ
- Core Web Vitals and page-speed fixes that actually move metrics
- Canonical, redirect, and architecture cleanup
- Rendering audit — does your content exist in the HTML bots see?
Process
How technical work runs
- 01
We crawl your site the way the engines do — including AI bots
- 02
We fix access, structure, and markup issues in impact order
- 03
We verify each fix with real crawler behavior, not just validators
- 04
We monitor crawl health and structured-data coverage ongoing
Related
Build the rest of the record.
- AI SEOManaged AI SEO that makes your business discoverable, understandable, and recommendable to Google and AI assistants. Evidence-first, measured monthly.
- SEO ContentSEO content that answers real customer questions in the first paragraph — researched, structured, and engineered for rankings and AI citations.
- AI Search OptimizationAI search optimization covering ChatGPT, Gemini, Claude, Perplexity, Copilot, and Google AI Overviews — one evidence system, every answer surface.
- Local CitationsLocal citation building and cleanup: consistent name, address, and service info across the directories Google and AI assistants cross-check.
Questions
Straight answers.
Check your robots.txt and server logs for GPTBot, ClaudeBot, and PerplexityBot — or let us run the check. Blocking them is common via security defaults and CDN settings, and it's invisible until someone looks.
The initial remediation is a project; then it's monitoring. Sites drift — plugins change markup, new pages ship unmarked, migrations break paths. We keep the technical layer clean so the evidence on top keeps working.
It doesn't guarantee citation, but it removes ambiguity — engines that can definitively read your name, services, area, and reviews are far more likely to state them confidently.