Measurement

AI Visibility Tracking

AI visibility tracking measures what AI engines actually say about your business: whether they mention you, whether they cite your website as a source, and whether they recommend you when customers ask who to call. It turns "are we showing up?" from a guess into a scored, tracked metric.

Why it matters

You can't fix what you can't see.

Traditional rank trackers tell you where a page sits in a list. They don't tell you whether ChatGPT names you when a homeowner asks for a contractor, or whether Perplexity cites your site or a directory you've never touched.

We run a fixed battery of real customer questions through the major engines every month, record who gets named and what gets cited, and trend it over time — for you and your competitors.

Scope

What the tracking covers

  • A fixed battery of customer-intent questions for your market
  • Monthly runs across ChatGPT, Gemini, Perplexity, Copilot, and AI Overviews
  • Mention, citation, and recommendation scoring per engine
  • Competitor tracking — who gets named when you don't
  • Source analysis: which of your assets the engines quote
  • Gap list: the questions where you should appear but don't

Process

How tracking works

  1. 01

    We define the question battery with you — the ones that drive revenue

  2. 02

    Each month we run the battery and record the raw answers

  3. 03

    We score mention, citation, and recommendation per engine

  4. 04

    You get the trend, the gaps, and the next evidence priorities

Questions

Straight answers.

A mention is the engine naming your business in its answer. A citation is the engine linking to or quoting a source — your site, your reviews, your listings. Recommendations are the strongest: the engine explicitly suggests you.